Posts Tagged ‘content’

Textfyre has been in pivot mode for awhile now. As has been blogged before, we’re going to move away from the strict educational model we were hoping to build. We’ve already moved away from asking authors and designers to focus on the middle-school demographic.

It’s clear that mobile platforms and are going to be one of the places to be with new media and casual gaming content. That said, desktops aren’t going anywhere. What’s become clear is that we need to have a viable product on all platforms. This means standard web, social web, desktop, mobile phone, mobile slate, and eReaders. Once we’ve built the product delivery system on all of these platforms, we will be able to draw content from external sources and offer what is essentially a new pipeline for content.

Content creators can then use our delivery system for original content or for older content. Content creators can use our delivery process as a way to offer a necessary bump to their marketing cycle.

We’re close to having all of the platform delivery systems addressed and expect to be platform complete by the end of 2010.

The website is going to change dramatically in the coming weeks. Instead of focusing on specific content, were going to focus on Interactive Fiction as a new medium for new and existing content and provide information to content creators on how they can utilize our delivery mechanisms.

I’m excited about these changes. They bring the focus of Textfyre back to Interative Fiction as a medium instead of a source of supplemental education materials.

A couple of things are happening right now as we prepare for launch.

In regards to content, we’re very busy testing and increasing the quality of Secret Letter. In conjunction, we’re also working on the design and writing for the second Miradania game, Trials of the Vedd. The first game in the second series, Klockwerk – The Shadow in the Cathedral, continues to to near its design completion and we will begin implementation in the coming months. We have other content in development and we will report their progress in the coming months.

On the user interface front, we have clear milestones to achieve and we’re working with consulting partners to complete those tasks. We should have a solid beta product within the next month or two.

We’ve begun working with marketing consultants to develop and refine our strategies for getting the word out on our company and our products.

And we are now in a major push to locate and obtain investment funds that will allow us to implement our marketing strategy at a high level. We would like to ask anyone with contacts in the angel investor world to bring our company to their attention and have them contact me directly at david/at/textfyre/dot/com or they can call me directly on my cell phone at 630 803 4302.